How to protect your hair in winter

With the arrival of winter, certain conditions can cause damage to the hair. The cold air outside and, conversely, the dry indoor air can make the hair look dehydrated and become more brittle. For this reason, it's very important to properly hydrate the hair during the winter to keep it well cared for.

How to care for it properly

External Care

In addition to caring for your hair from the inside, it's also important to care for it from the outside, taking into account the following aspects:

• Washing the hair: The number of times you wash your hair is very personal and depends on factors such as age, physical activity during the day, and whether you have undergone any hair treatments.

• Hydrating the hair shaft: The scalp is an extension of the skin and may be drier than usual in winter due to the dehydration that the hair may experience. Therefore, this step is the most important for keeping the hair well cared for during this season. To hydrate it, you can use serums, conditioners, or masks.

• Static electricity in the hair: This occurs when moisture is unable to penetrate the hair shaft and is due to the drier air in winter. Keeping the hair hydrated is the best way to deal with it.

• Reduce the use of hairdryers and straighteners: They can damage the quality of the hair by dehydrating it excessively. Heat causes the keratin fibers of the hair to become more fragile and eventually break. To maintain good hair care in winter, it's advisable to reduce the use of these types of tools and regulate the temperature at which they are used.

• Avoid using very hot water: This excessively dries out the skin and, therefore, the scalp as well. It's ideal to use lukewarm water for showering throughout the year.

• Be selective with hair dyes: The recovery after these treatments is usually slow. It's important to note that temporary dyes do not damage the cuticle, but permanent ones cause a separation of the cuticle to deposit the pigment in the cortex and are therefore more aggressive.

Internal Care

One of the most important things to keep hair healthy and well-cared for is to maintain a good diet throughout the year. For a healthy and balanced diet, it should include:

• Proteins, both of animal and plant origin.
• Vitamins, including fat-soluble and water-soluble vitamins.
• Minerals, such as zinc, copper, and silicon.
• Antioxidants, such as grape seeds, seaweed, turmeric, and red fruits.
• Dietary supplements that help care for the hair from the inside.

Regarding this last point, an ideal option is Matcha & CO's Hair & Nails. This multivitamin complex contains vitamins (B1, B2, B3, B5, B6, B12, C, D3, E) combined with Biotin, L-Cysteine, Minerals, Iron, and Matcha. It's specifically designed to strengthen hair and nails and increase density, volume, and shine.